REAL ESTATE ARTICLES
Marketing Your Home
Selling your home is wearisome task. But if you look at it like a business venture, then you might even find the knack for it coupled with smart moves on how to market your own home.
With the digital age, we are indeed lucky as we can provide as many photographs as possible which you can use mainly in marketing your home. Start with a good-quality photo of the front of your house. This is why a beautiful lawn and front is essential for any home-seller. Now to go even further, crop out the unnecessary such as the unattractive sidewalk or the plain street nearby or the vehicles parked around the house. The best time for taking a picture is when the sun is up and there are no angled shades created. When taking a close-up photo, make sure that you have good lighting and unnecessary clutter is not included. Clear out any object blocking the door or pathways so you show a seemingly spacey, comfortable use of space. Include extended parts of the house like the pool, garage, the lawn, or the clubhouse. These are all added portions that might be good selling points for you. These also create an illusion of grandeur and large spaces so take long clear shots while avoiding direct sunlight and making sure that you have prepped up your garden.
Interior photographs on the other hand call for clean uncluttered shots. Remove toys, inappropriate objects from the picture and just take in the necessary. The interior of the house should be bright with colors. Remove anything that obscure windows and doors and focus on intricate or homely designs of your house without making it look unnatural.
If you are not confident enough, you can hire a professional to take videos and create 360 virtual tour for you. These are come-ons to many buyers because it makes the house look much more exciting and attractive. You can add music, graphics and captions as you wish.
Print campaign is also something you need to focus on. Create colorful, informative signage posted in key areas. Don't forget to highlight your agent's number or yours. For print advertising, the ad might require a different font or a certain pattern but it would still need the same information that you have put for the signage.
Other than print photos, you can also conduct open houses and personal invitations of people you know or from certain organizations and groups you are a part if. If people personally know you, decision making for prospective buyers surely is faster.
Lastly, you take advantage of e-flyers, direct mail campaigns and the internet. These broadens your range and you even can touch on people who are planning to relocate.
Julia Vakulenko is a licensed broker associate with Tampa4U.com Realty. She has one of the hardest working Tampa Real Estate team in Florida. Please feel free to copy any of Julia's articles as long as you credit her and a link to her website. Include our Tampa Real Estate Blog to your regular reading as well.